In today’s ever-accelerating digital landscape, organizations are always seeking more optimized methods of communicating effectively with their customers, and WhatsApp is one of the most effective communication tools today, with over 2 billion active users globally. WhatsApp marketing provides businesses with the opportunity to send personalized messages, facilitate customer service, and create promotional campaigns in real time.
To fully optimize your WhatsApp potential, businesses need to ultimately outsource to a reliable marketing service provider. At SDGM Technologies, we appreciate the complexities of selecting a WhatsApp marketing partner and thus created this guide to support your decision-making on behalf of your business.
1. Determine Your Marketing Goals:
To get the best results from your WhatsApp marketing service, you need to define your goals. Are you looking to:
- Drive sales with a broadcast promotion?
- Provide instantaneous Customer Service?
- Automate responses with chatbots?
- Increase customer engagement?
Different providers may have different offers, so choosing the right provider depends on your goals. For example, at SDGM Technologies, we provide customized solutions for your specific business goals – lead generation, customer retention, or automated responses.
2. Look to see if they have access to the official WhatsApp Business API:
When looking to select a WhatsApp marketing service, probably the most important question to ask is whether or not the provider is connected to the official WhatsApp Business API. This is important for 3 main reasons:
- Improved message deliverability
- Messaging is secure and compliant.
- Scales to send high volumes of messages
Many services are using unapproved and grey-market tools that could put your business “at-risk” of being flagged or banned altogether via WhatsApp. Let us help you explore only those options using official and proprietary channels that keep your business communications compliant.
3. Inspect Features and Automation Capabilities
An effective WhatsApp marketing platform will offer features that serve to simplify your communication and enhance your engagement. Here are several key features to consider:
- Bulk Messaging: The capability to send many messages to 1000’s of users in one go.
- Chat Bots: Automate the fulfilment of FAQs and queries presented by customers online.
- Campaign Analytics: Yet another way to track effectiveness, which includes open rates, reply times, and tracking user engagement to use for better performance in the future.
- Personalised Messaging: This is important to help endorse brand loyalty. A more personal touch helps when including an individual’s name and order ID completion data.
- Multi-agency support: This is very important when a number of customer service reps can handle chats at the same time.
At SDGM Technologies, we fully and equally consolidate each of these features and more in our WhatsApp marketing platform to help in growing your business and scaling effectively.
4. Basic Dashboard / Usability
No need to be a tech-head to run a successful WhatsApp campaign. Your platform should have a clear managing dashboard that allows your team to:
- Easily create and send campaigns.
- Manage conversations all in one spot and never lose track of conversation communications.
- Access data and customer insights.
Here at SDGM Technologies, we are all about the experience of the user, but also the service experience, and therefore our platform is designed for both the marketer and customer service crew to effectively develop and manage campaigns with only the basics of initial training.
6. Cost-Effective Pricing Plans
The right WhatsApp marketing service should offer flexible and transparent pricing based on your business needs. Watch out for:
- Hidden charges
- Limitations on the number of messages
- Overpriced bulk messaging
At SDGM Technologies, we believe in transparent pricing with no hidden costs. Whether you’re a startup or an enterprise, we offer affordable plans that grow with your business.
7. Hosted Support and Onboarding
Technical issues and platform questions can pop up, especially while setting everything up. A competent service provider should provide:
- 24/7 support
- An assigned account manager
- Provided onboarding and training
At SDGM Technologies, we have an expert support team that can support your company from onboarding to expanding your campaigns.
Summary Thoughts
Choosing the right WhatsApp marketing service can make or break your communication efforts. Communication is more than just sending messages; it’s about building relationships, creating engagement, and growing your business.
At SDGM Technologies, we can offer you an all-inclusive WhatsApp marketing solution, with great technology, compliance, and human support to give you the best results possible.
