The present era of worldwide web enabled connectivity and over information together with plethora of choices to the consumers has made the ethical marketing become more of a reality than a mere slogan. Today, every business person who wishes to maintain a long term relationship with his or her customers has to apply it. Ethical marketing not only improves the image of a brand but also builds trust and provides loyalty that enables success over time. This blog deals with the ethical aspects of marketing and offers constructive recommendations on how to go about earning trust in the digital age.